optimate.me

Client: optimate.me

When you are known by the name of a product brand instead of your own, you are in trouble.

Cloudtech came to us with a common problem. They were misrepresented in the market and had no way to grow.

Cloudtech had spent ten years helping businesses get more out of their software, and they were good at it. But in their market, the products they sold had the brand presence, not them. Customers knew the product names. Very few knew who was behind them.

That’s a trap a lot of resellers and service businesses fall into. When you’re known for someone else’s product, you compete on that product’s terms. It’s hard to add new services, charge for your expertise or move into new markets when the name people remember isn’t yours.

So we started with the name. Cloudtech became optimate.me, a growth partner providing leading-edge software solutions that help businesses scale. A comprehensive rebrand built around three clear pillars, Drive Sales, Automate Marketing and Enhance Experiences, carried through the website, marketing, brand story and animation, with a voice to match: your bullshit-free tech growth partner.

People still know the products. Now they remember the name too.

Hear it in the client’s own words