Sunway Global

Client: Sunway Global

Guiding people and businesses towards brighter futures.

Leaders with international ambition needed a strong platform to make their presence heard.

Sunway Global is a Kiwi-born business that brings international workforces to big businesses struggling to meet future demand. Run by a small group of incredible people, it was scaling fast with big goals. When they came to us they had a logo. Just a logo.

That’s a hard place to sell from. Industrial businesses short on skilled people are wary of offshore recruitment. They want to know who they’re dealing with, that the process is sound, and that the people will turn up ready to work. A small team with a logo and nothing behind it looks like a risk, however good the work is.

So we built a brand big enough to hold the logo and everything Sunway Global set out to become. A clear strategy for who they serve and why, an identity and communications that look as established as the ambition behind them, and a full set of assets to take to market at home and overseas.

Hear it in the client’s own words