Building brands and telling stories.
nim is a strategy-first branding agency for industrial businesses. Based in Auckland, New Zealand, working globally since 2014.
Get in touchabout nim
John Brooks
optimate.me
Hark & Zander
Marlin International
CRE8
Little Black Book
Kenzie’s Gift
Gymleader
System7
Too many industrial businesses are invisible in their markets. They have real value, but they can’t communicate it.
nim exists to fix that.
Every business has a story to tell. We are no different. Our story built our brand.
Our founder, Marcjon Nimmo, grew up a shy, quiet, slightly plump kid in Speke, Liverpool. A bit of teasing and a bit of bullying taught a kid full of ideas to keep them to himself. What if people laughed? What if it got worse?
Then a new neighbour moved in next door. Every night after school they sat on the kerb around the corner and talked about dreams, ideas and what ifs. No judgement, no teasing. Just someone who listened, challenged and encouraged. The only person who ever called him nim.
A nickname comes from the people who know you best. Around the person who called him nim, he was confident, opinionated, ambitious and fearless. He was himself. He had a voice.
Businesses go through the same thing. Capable companies look at bigger, louder competitors and go quiet. What if we can’t compete? What if we fail? nim is the neighbour on the kerb: here to help you find your voice and stand up to be heard. There’s a little nim in every quiet business. We help you let it out.
2014
Founded in April 2014, in Auckland, New Zealand.
20+
Years of industry experience behind the founder.
4
Countries worked in: the UK, the US, Australia and New Zealand.
What makes us different.
Strategy first.
We don’t start with design. We start with thinking. Every identity, website and campaign we build has a reason behind it.
Industrial focus.
We know this sector: the language, the long sales cycles, and what it takes to win a tender. That combination is rare in a branding agency.
Honest.
If something isn’t working, we say so, with respect but without flinching. It’s the most useful thing we can give you.
Vision
To be a global brand leader in the industrial space.
Mission
To give industrial businesses the clarity and visual presence they need to compete, with brand strategies and identities that reflect their real ambition and position, while telling their story.
Purpose
To connect people, help people find their purpose, and tell the most exciting stories.
“Make mistakes, be adventurous, and fearlessly compete.”
The nim mantra
How we work, every day
The people.
Photo to come
Marcjon Nimmo
Brand Strategist and Founder
Originally from Liverpool, England. More than 20 years in the industry across the UK, the US, Australia and New Zealand. Marcjon leads strategy and creative direction on every project.
Photo to come
Daniella
Creative Assistant and Brand Designer
Designs across our brand and marketing work, and shoots on EXPOSURE content days.
Let’s talk.
Tell us about your business and where the brand is holding it back. Every engagement starts with a free discovery call.
Get in touch