Strategy before design. Always.
Workshops that pin down your position, your message and your customer, so every design decision after it has a reason.
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Brand Focus Session
From $2,000 + GST per session
One 3-hour session on one topic. A 2-page action plan to follow.
Pick one part of your brand and work on it properly. A fast, focused way to fix the thing holding you back, or to see how we work before going bigger.
- Building brand meaning
- Defining customers and communication
- Brand messaging
- Brand audit
- Brand storytelling
- Brand alignment
Focused
Brand Positioning
From $10,000 + GST
One 2-hour workshop. Written positioning document in about 3 weeks.
For businesses that know who they are but can’t say why they’re the better choice. We find the ground you can own and put it in words your whole team can use.
- Competitor and market review
- 3 to 5 interviews with your own customers
- Positioning territory and articulation
- Written brand positioning document
Complete
Full Brand Strategy Workshop
From $25,000 + GST
Three 3-hour workshops. Strategy document in 2 to 3 weeks.
The whole foundation, built properly. Everything a brand identity, a website or a marketing plan needs to be built on, agreed by the people who run the business.
- Defining the brand
- Building values and purpose
- Understanding your customer
- Brand positioning
- Brand messaging
- Developing tone of voice
- Marketing your brand
Every engagement starts with a free discovery call, so we can scope the work and give you an exact quote.
Most industrial brands are designed first and thought about later. That’s why they look fine and still lose the tender.
We start with the thinking.
What a strategy session actually is. Your leadership team, one room, the hard questions asked properly.
Most industrial businesses already know what they’re good at. The problem is it lives in the heads of two or three people, and it comes out differently every time someone describes the business.
A strategy session gets it out of those heads and onto paper. Who you’re really for. What you do that the business down the road doesn’t. Why a buyer should trust you with a job worth more than your last three put together.
You leave with a written strategy that your website, your sales deck, your tender responses and your designers all work from.
What you walk away with.
A position you can defend.
Not a slogan. A clear, written reason why a buyer should pick you, tested against the competitors they’re also talking to. Brand is positioning. Positioning determines price. Price determines margin.
One story, told the same way.
Your MD, your sales team and your website stop describing three different businesses. Messaging and tone of voice everyone can use, from the tender response to the trade stand.
A brief nobody can misread.
Every design decision after the workshop has a reason behind it. Your identity, website and marketing get built from the strategy, not from someone’s favourite colour.
Where it fits.
Strategy is the first step of every brand journey we run. It’s built into our Full Brand Identity and Rebrand projects, and it can be booked on its own if you want the thinking before you commit to anything else.
Either way, the time we ask of you is front-loaded into the workshops. After that, we do the heavy lifting.
Strategy Workshop
Brand Identity Creation
Brand Rollout
Ongoing Marketing
“We finally understand how to structure our brand and its products so our customers connect and buy from us.”
Hark & Zander
Brand strategy client
Start with the thinking.
Tell us where the business is heading and where the brand is holding it back. We’ll tell you honestly whether a strategy session is the right first step.
Book a discovery call
