Salvacare

Client: Salvacare

Repositioning a business to scale beyond the product it was known for.

From product brand to health centre. Salvacare’s specialist skills were overshadowed by a product limiting their exposure.

Salvacare helps people make better health decisions with long-term results. But in their market they were known by their top-selling product, Salvestrol, not by their own name. The product was doing well. The business behind it, and the specialist advice it offered, was hard to see.

It’s a common ceiling for specialist businesses with a hero product. When the product is the brand, customers come for the product and leave with nothing else. The expertise that should set you apart never gets seen, and every new service has to start from scratch.

So we lifted the brand above the products. A new strategy repositioned Salvacare as a health centre championing holistic wellness, with an identity, communications and assets built around the people giving the advice, and a Shopify website that brings the advice and the products together in one place.

Salvacare is now a brand with people providing advice and products delivering real results. Bigger than anything it sells.