Sprout

Client: Sprout

An end-to-end brand, from the name up, for a business built on people.

Sprout grew from one man and an innovative idea to seven connectors in four New Zealand locations, in just 18 months.

Sprout is about understanding what makes people tick, and why a happy workforce is crucial to productivity. Think differently, approach positively and connect emotionally.

That’s a hard thing to sell. Workplace consulting is full of jargon, and a business about people can easily end up sounding like everyone else in the market.

So this was an end-to-end branding project, from creating the name to applying the brand: strategy, positioning, identity, guidelines, assets, advertising, website, photography and copy. It’s a positive, high-energy brand about connecting people and building communities, so the right tone of voice and a strong brand culture were crucial.

Since launch, Sprout has practised exactly what it preaches.