PAKnSAVE

Client: PAK’nSAVE

Telling the stories behind the low prices.

Brands as big as PAK’nSAVE have plenty of stories to tell and communities to connect with. Beyond the prices and the stickman, there’s a culture worth capturing.

PAK’nSAVE is known for low prices. The people behind them, the in-store teams and the communities around each store, were the part customers rarely saw.

That’s the risk for any big brand that competes on price. If price is all people hear about, price is all they remember, and their loyalty goes to whoever is cheapest this week.

So our job was to connect the low prices with the lovely people. We planned, scripted, shot and wrote the content: employee interviews, behind-the-scenes moments, competitions and community initiatives. It built loyal followings and connected the brand with its customers on a more personal level.