SOLARC

Client: SOLARC

A full rebrand to communicate the future of an elite software business.

Archoneer, an elite software development company making huge strides in their field, needed a full rebrand that could communicate the future of their business.

Their work was moving fast, and they wanted the attention of much bigger players. The brand needed to show where the business was heading, not where it had been.

That’s the gap for many technical businesses. The engineering is world-class, but the brand looks like a small supplier, so big buyers never look closely enough to find out.

So we started by understanding their accomplishments, then built a brand that reflected the people and the positioning of the business: strategy, identity, assets, guidelines, photography and copy. It told a story that turned the heads of the big players they wanted to reach.