Industrial businesses don’t lose work because they lack capability. They lose it because their brand doesn’t show it.
We help manufacturing and B2B businesses turn their brand into a sales asset – building credibility, winning tenders, and stopping price‑based competition.
Most industrial businesses we work with:
> Deliver excellent work but look smaller than they are
> Get price‑compared instead of value‑compared
> Lose tenders before the first meeting
> Have websites that don't drive sales
Not because the business is weak, but because the brand hasn’t kept up with the operation.
Free Commercial Brand Check
A 20–30 minute diagnostic to identify where credibility is being lost and where small changes can make a big commercial impact.
No pitch. No obligation.
Commercial Brand & Growth Strategy
A structured brand audit and strategy designed for industrial businesses.
Valued at $5,000. Offered at $3,000 for selected businesses.
What you get
- Clear Brand Positioning
- Competitor Analysis
- Customer Insights
- Brand Strategy Roadmap
- Your Brand Fix List
Brand Identity Implementation
A full brand identity system that aligns your brand with the true scale of your business.
If you proceed within 30 days, the $3,000 strategy fee is credited back.
This includes
- Logo refinement or redesign
- Visual identity system
- Brand guidelines
- Key applications (website, pitch decks, signage, marketing assets)
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It isn’t about trends, colours, or clever taglines.
It’s about:
> Trust at first glance
> Clear positioning in competitive markets
> Helping buyers justify choosing you internally
> Supporting sales conversations, tenders, and long sales cycles
That’s what we design for.
Who we work with
We partner with established businesses that:
> Operate in manufacturing, engineering, logistics, or construction
> Turn over $2M–$20M+
> Want to win better work – not just more leads
> Care about credibility, not gimmicks
If you’re early‑stage or looking for social media growth hacks, we’re probably not the right fit.
Creative Brainstorms
To craft a show-stopping brand identity we need to understand everything. Our carefully crafted brainstorming sessions allow us to understand the landscape of your world and test it with creative thinking.
Our creative brains go into overdrive, we collate visual stimulus, then we test.
Stylescapes
Your stylescape is the window to your brand identity.
This will allow us to create different styles that can be tested in your market. You will see how you will look across a multitude of different assets. (see two samples above)
Initial Creative
Everything starts with a pencil at nim. We will bombard you with sketched concepts connecting your business to our brand identity ideas.
You get a front row seat to countless possibilities.
Refining Concepts
We take three of the winning concepts, put the Macs to work and generate three perfectly-crafted logo designs in black and white for your to judge compatibility and composition.
Experimentation
We pull, poke and prod your chosen concepts to ensure they are durable enough for mix purpose. This means they can be applied to any variety of applications and survive our rigorous testing.
Finalising ID
With the final brand mark chosen we will package up all the necessary files and versions needed for you to use moving forward.
Must Have Assets
The essentials you will need to go to market. This will be discussed in the discovery session and depending on complexity could affect the total price of the Brand ID product.
Must have inc.
- Business card design
- Letterhead design
- Presentation slides
- Email signature design
- Social profiles and covers
Full Brand Guidelines
You will receive a fully comprehensive digital brand guidelines document that will allow any third-party to ensure that you maintain consistency across all future brand communications.
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What they say
“We now have a brand that is not overshadowed by our third-party products. We now champion a brand we are proud of.”
Tom Risbrook, optimate.me
“We finally understand how to structure our brand and its products so our customers connect and buy from us”
Kirsty Harkness, Hark & Zander
Let the conversation begin.
The best next step isn’t a rebrand. It’s understanding where your brand is helping, and where it’s costing you work.
→ Book your free Commercial Brand Check
Your identity is who you are
If your business has no personality and customers are overlooking you, maybe it's time to craft a brand identity
that will stop them in their tracks?