Brown Bear Moving

Client: Brown Bear Moving

A family-friendly removals brand built to be remembered long after the truck leaves.

Our first Canadian client: a removals company that didn’t want to look like the rest of the market.

Brown Bear Moving was founded in Vancouver with family values at its core. The name came from the founders’ toddler’s favourite book, “Brown Bear, Brown Bear”, and they wanted a moving company with the same warmth and care: stress-free, professional moves with a personal touch.

That’s hard to show in removals. Most moving companies look the same: a logo on a truck, a phone number and a price. When everyone looks alike, customers choose on price and forget who moved them.

So we built an identity that is fun and family-friendly at first glance. Custom hand-crafted lettering, with a playful bear sitting in the counters of the B. It was designed to travel well beyond the side of a truck, onto branded goodies the team leaves behind: baby grows, caps and little teddies holding fluffy cardboard boxes.

The story of Brown Bear is moving in more ways than one.