CRE8

Client: CRE8

Building behaviour and purpose into every aspect of the brand. Keeping things black and white.

The challenge of creating a people-centric brand was a tough one, but we were up to the task.

CRE8 Talent Solutions places highly skilled people into long-term roles with some of the biggest players in New Zealand construction and infrastructure. Recruitment is usually a colourful world of personalities, passion and high commission fees. CRE8’s clients don’t buy that. They want it straight.

That’s the bind for any people business working with industrial clients. Look too soft and you aren’t taken seriously on site. Look too corporate and you lose the people you’re placing. Most recruitment brands land somewhere in the middle saying the same things, and the one that actually tells it straight gets lost in the noise.

So we built the brand on how CRE8 already behaves: direct, transparent, no BS. A bold, clean black and white identity that reads like a straight answer, with communications to match. Then we carried it through every asset and a new website, so the brand behaves the way the team does, from first contact to placement.

Dynamic, clean, bold and structured. A power in the recruitment space.