John Brooks

Client: JOHN BROOKS

Positioning John Brooks as a legacy brand and an industry leader.

A brand built through partnerships with a 60 year story to tell the world.

John Brooks has kept New Zealand’s factories, farms and processing plants moving since 1964. Ask a maintenance manager who has needed a motor in a hurry and they know the name. From the outside, though, the brand didn’t show it. Sixty years of know-how looked much like any other parts supplier.

That gap costs industrial businesses every day. New buyers and younger engineers find you online before they ever pick up the phone. Look like a catalogue and you get compared like a catalogue, on price and lead time, while the partnerships, the expertise and the people behind the counter go unseen.

So we built the brand around what John Brooks has always been: a partner, not a parts counter. The new line, Your Partners in Motion, became the brandmark. Two circles for partnership, a gradient for motion, joined into an infinity symbol for the legacy and the long-term relationships behind it. Industry sub-brands, real photography and storytelling carry it into every place a buyer looks.

Phase 2 is already under way. Watch this space.