Client: JOHN BROOKS
Leading the way in Industrial Automation for 60 Years
By far the biggest project of 2025. The goal was to reposition John Brooks as an industry leader and transform them into a powerful legacy brand.
This rebrand introduced a new strong clean identity that included industry sub brands, real photography and storytelling. The new tagline of "Your Partners in Motion" was the catalyst for the brandmark. Two circles symbolising partnerships with graidents running through to illustrate motion and combined into an infinity symbol which gives a nod to the legacy of John Brooks and the long term partnerships they have built. The typography of the logo in clean, bold and balance to resemble the stability of the business with an added type palette which brings traditional to the communications.
Phase 2 of this rebrand is something none of us seen coming. Stay tuned on our socials for more information.
Brand Strategy
Brand Identity
Brand Storytelling
Communications
Assets
Website
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