C2C Partners

Client: C2C Partners

Bringing clarity to sustainable investing.

C2C are financial advisors creating positive change through sustainable investments for their clients.

They work with a different kind of investor: one with the mindset, goals and attitude to make a positive change with their money.

That’s a hard audience to reach in finance. The industry is complex, full of jargon and looks much the same everywhere. Building a finance brand is one thing. Building one for a specific kind of investor is a very different story.

So we aligned belief with communication. We built the identity, brand voice and website, then digital marketing assets, brochures and a full suite of collateral. The result is a brand of richness, calm and understanding, made to help people make positive change.