Prop IT

Client: Prop IT

Giving a “dull” industry a little shake, starting with the name.

Prop.IT is a “no geek speak” IT business that supports and protects its clients’ technology so they can outperform the competition.

Operating in what many see as a dull industry, Prop.IT wanted to stand out and be remembered.

That’s the problem with IT services. Most providers sound the same, talk in jargon and look interchangeable, so customers can’t tell them apart until something breaks.

So we created the right name, defined the values and developed a story to give the IT industry a little shake. Strategy, positioning, identity, guidelines, assets, website, photography, video and copy built a strong, supportive, Kiwi-born brand that keeps communication clear in a complicated IT world.