Gymleader

Client: Gymleader

Building a brand that tells a story of craftsmanship and precision.

It all started by giving a logo a suitable place to live for the entire brand to grow.

Gymleader manufactures sports equipment in New Zealand. When they came to us they had a logo and nothing more. No branded graphics, no photography, no video, and a new website and their first move into digital marketing both waiting on all three.

It’s a common spot for manufacturers. The craftsmanship is real, but a logo on its own can’t show it. Buyers comparing suppliers online see a name and a product list, and the business that builds better gear looks the same as the one that doesn’t.

So we built the world for the logo to live in, taken from the place Gymleader’s products live: the sports court. The geometric shapes in basketball court markings became a set of graphics and a colour palette that runs through everything. We put their team and their craftsmanship at the front with new photography and video, then carried it into a new website and branded marketing assets.

That craftsmanship has since put Gymleader on the map with educational institutes across New Zealand.