Articles

Branding 101 for Industrial Businesses

If you run an industrial business — whether it’s in New Zealand, Australia, or anywhere in the world — you probably know this feeling...

SOCIAL ADDICTION IS REAL!!!

If your customers are mindlessly scrolling, not really paying attention, is it even possible to market your business on social and get people to buy?

How to tell a great story

The history of storytelling goes back thousands of years. Cave dwellers used pigment to paint on walls with their hands to create stories and myths. The ancient Greeks carved their language into walls to tell how history was moving forward.

Good brands make more money

The brander in me could only stare into the sky, smile, and appreciate the genius that is branding.

Workshop stories: The Power of a word

Little did we know that one word would have us locked in a 40 minute discussion about whether is stays or goes.

Workshop stories: Why is my past important?

“What’s that got to do with you?” or “How does this affect the future of our business?”.