Half a day. One room. Your brand, pulled apart.
A half-day seminar for industrial business owners who are tired of looking smaller than they are, losing tenders they should win, and competing on price because nothing else sets them apart.
Book a seatseminars
The Industrial Brand Seminar
Seminar photography to come.
Next dates announced soon
The Industrial Brand Seminar
$495 + GST per seat
Four sessions across half a day, built on the same thinking we charge $25,000 for behind closed doors. You leave knowing exactly what your brand is costing you and what to fix first.
- Half a day, 9am to 1pm, in Auckland
- Limited to 25 seats
- A printed workbook you fill in as we go
- Your own brand scored against four measures, and a written action list before you leave
- Bring three from your team for $1,200 + GST
Seats are released to the list first. No payment now, and no obligation to take one.
You have been in business twenty years. Your work is better than theirs. And you still got beaten by a company half your size.
Half a day to work out why.
What the seminar actually is. Not a sales pitch with a lunch. A working session on your own business.
Most brand talks are an agency showing you logos they like. This is not that.
You bring your website, your tender documents and your last three quotes. We work through four measures that decide whether a buyer picks you or the other lot, and you score your own business against each one, honestly, in the room.
Marketing a brand that does not exist is like scrunching money into origami and setting it on fire. Most industrial businesses have been doing exactly that for years without noticing. By one o’clock you will know whether you are one of them, and what the first fix is.
The four sessions.
01
Why you get overlooked.
Visibility. Buyers, procurement teams and tender panels research you long before they call. We look at what they actually find, and why a business with half your capability keeps turning up first.
02
Why they do not trust you yet.
Credibility. What a $15M engineering firm reads as proof, and what it reads as a small operation pretending. Most of the gap is fixable in a fortnight and costs almost nothing.
03
Why your team tells three different stories.
Consistency. Your MD, your estimator and your website describe three separate businesses. We pin down one story, in words your whole team can actually use on a Monday.
04
Why you are still competing on price.
Sales support. Brand is positioning. Positioning determines price. Price determines margin. This session is where that stops being a slogan and starts being a number.
Two ways to take a seat.
One seat
Single
$495 + GST. Half a day, 9am to 1pm.
For the owner or MD who wants to know where the brand is costing the business money before spending anything on fixing it.
- All four sessions
- Printed workbook
- Your brand scored in the room
- A written action list to take away
Best value
Team of three
$1,200 + GST for three seats. Half a day, 9am to 1pm.
Bring the people who talk to customers. A brand only changes when the sales team and the person who signs the cheques hear it at the same time, in the same room.
- Everything in a single seat, for three people
- Three workbooks
- You score the business together, which is where the arguments happen
- One shared action list your team already agrees on
Seats are limited to 25 so everyone gets their own business looked at. Dates are released to the list first.
Where it fits.
The seminar is the cheapest way to find out whether your brand is the thing holding the business back. Nobody leaves with a finished brand, and we are not going to pretend otherwise.
What you leave with is an honest read and a first fix. If the answer is that you need the thinking done properly, a strategy session is the next step. If the answer is that your brand is fine and your marketing is the problem, we will tell you that instead.
Seminar
Strategy Workshop
Brand Identity Creation
Ongoing Marketing
Who it’s for
Right for you if…
You run an industrial business turning over $2M or more, you are losing work to companies that look better than they are, and you want an honest answer before you spend anything.
Book a seatWho it isn’t for
Not right for you if…
You want someone to hand you a finished logo by lunchtime, or you are looking for growth hacks. This is four hours of thinking about your own business, and it only pays off if you do the work in the room.
Talk to us insteadQuestions.
How much is it?
$495 + GST for a single seat, or $1,200 + GST for three seats from the same business. That includes the workbook and everything you take away.
When and where is the next one?
Auckland, with dates being confirmed. Join the list below and you will get them before they go public, which matters because there are only 25 seats.
Is this just a sales pitch for nim?
No. You are paying for the half day, so it has to be worth the money on its own. If the honest answer is that you do not need us, we will say so.
What should I bring?
Your website on a laptop or phone, a recent tender or quote document, and whatever marketing material you send to customers. We work on your business, not a case study.
Do I need to be in industrial?
The examples, the language and the room are all industrial. Anyone is welcome, but if you sell to consumers you will get less out of it than the engineering firm sitting next to you.
Can you run it for our company privately?
Yes. We run the same seminar in-house for leadership and sales teams. Get in touch and we will quote it.
Free
Brand Health Check.
Want a read on your brand before you book a seat? Answer 20 quick questions and get a free score across visibility, credibility, consistency and sales support. They are the same four measures the seminar is built on.
Take the free checkGet the dates first.
Twenty-five seats, and the list gets them before anyone else. Tell us where to send the dates and we will let you know as soon as they are confirmed. No spam, and you can leave any time.
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Your brand, loaded into an AI you own. Ask it “is this on brand?” or “write me a marketing brief”, and it answers from your own strategy, guidelines and proof.