HelloYello

Client: HelloYello

The happiest way to your first home.

HelloYello was born from nostalgia and luck, off the back of some clever messaging of course.

The goal was simple: help first home buyers into their first home, and make them feel happy through the whole journey. At the time, the business didn’t even have a name. One strategy session changed that.

Buying a first home is arguably the most daunting purchase of someone’s life, and most mortgage brands make it feel that way. Serious, grey and full of jargon, they talk like the bank, not the buyer. First home buyers are left nervous and confused, comparing rates instead of choosing the people who will help them.

So HelloYello was built for the first home buyer, bringing fun, honesty and transparency to the process. With a cheeky, tongue-in-cheek attitude and a high five or hug approach, it delivers happiness every step of the way. The lines of the logo represent the less than straight journey first home buyers go on, and animate playfully in and out of digital comms to make things less daunting. The palette is mostly yellow with black detail, with photography bringing in happy sky blues and clean whites for contrast.

Head to their socials for the real attitude behind the brand.