Client: HelloYello
The happiest way to your first home
The goal was simple. We want to help first home buyers get into their first home and we want them to feel happy through the whole journey. At the time this business had no name... and during the strategy session that completely changed.
HelloYello was born from nostalgia and luck, off the back of some clever messaging of course. HelloYello is a brand built for the First Home Buyer. Bringing fun, honesty and transparency to arguably the most daunting purchase of someones life. With a cheeky tongue in cheek attitude and a high five or hug approach HelloYello delivers happiest every step of the way.
The lines of the logo represent the less than straight journey FHBs go on, while playfully animating in and out of digital comms to make things less daunting. The refined colour palette focuses predominantly on yellow with black detail and coloured photography to bring in the happy sky blues and clean whites for contrast.
You will have to head to their socials for the real attitude behine the brand :)
Naming
Brand Strategy
Brand Identity
Communications
Assets
Website
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