PharmaSols

Client: PharmaSols CRO

How we positioned a mid-size pharma brand to become a perfect purchase for a global giant.

It all started with customer insights and strategy then a subtle name change that altered the course of this business forever.

PharmaSols runs clinical trials across New Zealand and Australia for biotech companies around the world. A strong business with global ambition, but the brand wasn’t keeping up. People weren’t sure what to call them, and that confusion was standing in the way of where they wanted to go.

It’s a common problem for specialist businesses with big plans. When the market can’t say your name with confidence, it can’t recommend you with confidence either. Clients, partners and anyone who might one day want to own the business need to understand who you are in seconds, not after a meeting.

So we started with the customer, not the logo. The insights and strategy from our brand workshop made it clear a name change was needed, along with a refresh of the existing identity. A subtle shift, carried through a new website, communications and a full set of assets, gave PharmaSols a clear and confident position in its market, and a brand ready for the global stage.

Hear it in the client’s own words