Client: Prop.IT

Removing Geek speak from IT

Creating the right name, defining values and - in turn - developing a story that give the IT industry a little shake was key to the creation of this strong exciting brand. Operating in a reasonably “dull” industry, Prop.IT wanted to stand out and be remembered.

Prop.IT has became a 'no geek speak' IT business supporting and protecting their clients' technology so they can outperform their competition. We are proud to have created a strong, supportive, Kiwi-born brand to provide clear communication in a complicated IT world.

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